Tag: digital marketing agency ireland

Why You Need Big EARS in Marketing – PerissosGroup.com – Northern Ireland marketing agency

deer big ears-digital marketing agency northern irelandWhy you need big EARS in marketing….

Hey, Jerry Kuzma from Perissos Group, in a cold part of the UK.

Yes, it’s a busy day for you, so I’ll keep this brief.

One of the very practical lessons that I have learned in marketing–for both my clients and my own business is this:

You have to develop big ears.

We have to listen…very, very carefully…to the person or group that we are promoting ourselves to.

Now, I realise that this sounds just too simple, too basic and too child-like to post out to such knowledgeable professionals as your wonderful selves 🙂

However, I am reminded of this time and time again, as recently as yesterday.

Here is the principle:

If we start out with talking AT our prospects, with our heads and mouths filled with reasons why they should buy from us…

…we will most likely miss the vital CLUES of why they COULD buy from us.

If you talk at them, they will defend their position…and their expense account.

However, the key to mutual success is to listen more.

That means that you have to ask questions.

Yes, Jerry, I already know that I have to ask questions in order to determine the needs and wants of my prospect. Big deal.

Ouch….that was harsh! But at least I wrote it to myself, albeit on your behalf…..

However, I spend time asking questions, not just about the business needs of the prospect.

We have a good chat about loads of secondary or side issues as well.

(I have developed a healthy curiousity, birthed in my journalism background, which really helps with this point.)

Example:  the client mentions a new project that they are working on, one which is not directly related to the proposal at hand.

I  ask they to explain it to me. I ask about the impact on their bottom line, their workforce, their customers and that person’s actual workload.

Yes, it is not directly related, but I learn so much by simply asking and discussing their answers with them.

Somewhere in the midst of that side discussion (even if it is only 5 minutes long), some vital things happen:

  1. the prospect learns that I am NOT merely focused on making a sale.
  2. I demonstate that I am genuinely interested in the business as a whole, not just on the part I am selling to
  3. they get to see my gears turning (and smelling the smoke!), which shows that there is more brain up there than originally perceived (hopefully)
  4. I have the opportunity to uncover unexpected opportunities that I could possibly have a solution for (with a reasonable add-on sale in mind, of course)
  5. it builds a small amount of comradery during those few minutes of side discussion, because I am always looking for something that I can genuinely compliment in their business

If you have ask some questions, and you have your big ears on, you will hear SO MUCH that you would have ordinarily missed.

Got big ears? Then use them.

Got a burning question? Then message me and start a rousing conversation.

That’s all for today.

Have a brilliant day,

Jerry Kuzma


Perissos Group/Perissos Media

N Ireland, UK


Phone: +44 844 3577053


Strabane Marketing Agency : 3 Options If You Want More Customers or Clients

meeting-2284501_640Strabane Marketing Agency :

3 Options If You Want More Customers or Clients

If you want more customers for your local business, here are your three options:

1. If you want to do it YOURSELF, then go for it. Just get ready for some hard work.

2. If you DON’T want to do it yourself, then contact us immediately for a quote. Simply scream, “HELP ME!”

3. If you don’t want to take ANY action, then sit back and relax. Your competitors will take care of the rest.

So….get off your bum and grab your mouse.

Visit www.PerissosGroup.com/support and give us a SHOUT.

Sincerely sincere,

Jerry Kuzma, Director

Perissos Group

Get More Clients Using Press Releases & Video Bulletins

Get More Clients Using Press Releases & Video Bulletins

marketing agency strabane -shark

Here is a simple strategy for getting publicity and new clients every month.

If you find yourself “swimming with the sharks” in your niche or industry, then this article is for YOU.

You may already be feeling the ‘teeth’ of the competition. Don’t panic–you can do something about it. It is just going to take a bit of creativity on your part. Read on….

I want to give you a simple strategy for getting local and national publicity and new clients on a monthly basis.

8 Simple Steps

Here are the 8 steps to take, in simple bullet format:

1. Search the news for the hottest topic in your niche, market or geo-location.

2. Find a unique angle on that news topic and create a simple 5-point outline that covers it (intro, 3 points and a conclusion–along with your URL and a strong call-to-action)

3. create a 10-30 minute audio on the topic and upload it to cloud storage or a social platform

4. create a short post on your main website with a link to the audio content (or, better yet, embed it onto that post). This becomes your own personal ‘hot news story’ that you want to shout about this month.

5. create or order a professionally-written press release to announce your new, hot-off-the-press content; use it to boost your site’s search engine visibility (SEO) and to invite visitors to listen and partake of your expertise;

6. use a syndication service to share that press release to over 300 high-authority news sites, including Google News; also, send the press release to your local and regional news media for local impact

7. Rinse and repeat each month, focusing on the most news-worthy and problem-producing topics in your niche

8. Treat your news visitors and prospects with the utmost courtesy and professionalism…and enjoy more sales!


“But Jerry, aren’t press releases boring? 

Aren’t they usually ignored by intelligent people?”

No, not they way that WE use them.

They are amazingly effective to get new clients and customers.

Just ask me for proof.

Video Bulletins?

Yes, Betty. Video bulletins (or Vidbullets) are short and punchy news videos which showcase a newsworthy aspect or development in your business. A Vidbullet could showcase your newest product or service, a new geographical area that you serve or some other groovy-newsy aspect of your business or charity.

When combined with a press release, a Vidbullet takes on a new superpower for getting you more exposure and more clients from within Google Search results. Yahoo!

Want to see a sample or demo? Just ask me.

Not too Scary

Do you see how that will get you more visibility and more prospects for your business by following these strategies? It is not too scary, is it?

These steps are not very difficult to do, though you may personally feel challenged in the areas of time, tech, marketing savvy or grammar.

I understand completely.

3 Ways to Go

Here are your three options:

A. If you want to do it YOURSELF, then go for it—-start this week. Better still, start today.

B. If you DON’T want to do it yourself, then contact me immediately for a quote. Simply visit: www.PerissosGroup.com/support and scream for help. “HELP ME!”

C. If you don’t want to take ANY action, then sit back and relax. Your competitors will take care of the rest….

If you are currently ‘”swimming with the sharks”, I suggest that you carry more than a business card and a website. This strategy will give you more fighting power, like Sheriff Brody in ‘Jaws’.

Now you know what to do–a simple strategy for creating valuable, attention-getting content on a monthly basis and using it to get big visibility, more prospects and more sales every month.

Don’t Wait!

If you have any questions, don’t wait. Go to our site and hit the SUPPORT tab and give me your full name, email, phone number and web address, as well as your goals for this coming year.

You need to take immediate action…before you start to feel the teeth….!

All the best,

Jerry Kuzma, Director

Perissos Group/Perissos Media

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