Marketing

Video Marketing Agency Northern Ireland: Why I’m Making Loads of Videos

aurora 2Why I am making loads of videos for my business

Hello, and thanks for opening this short post.

Jerry Kuzma from Perissos Group and Perissos Media.

So, WHY am I doing many more videos for my business, more than ever before?

It is simple:   according to the latest research, VIDEO will make up approx 70% of internet content within 3-4 years.

So what, Jerry?” I hear you ask.

You will need to use video to reach new customers and clients, and the sooner you start, the better.

Read the reasons why below…..

~ Jerry K

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Why Video Marketing?

Amazing Benefits for Offline and Online Businesses

Easy to Access:
People are now able to access videos with their mobiles and
smartphones. The audience from your niche market can see your videos from all
around the world. Because of this level of availability, you are able to reach your
potential buyers with your products and services.

Informative:
Most of the people take interest in video to receive information
quickly. If you create an informative video, it will give you more targeted results.
If you present your product and services on video in an effective way, people will
want more from you.

Multifaceted:
You can use videos to provide your brand information, product
promotion, educating or training your clients and much more. You can use your
video on social sites like Facebook and Twitter but you have to be sure that your
website is connected with your social networking sites.

Brand Reputation:
People prefer to do business with those they trust. Video
helps prospects get to know you much more easily than ordinary words can, and
once they get to know you, they’ll hopefully learn to like and trust you, as well.

Low cost:
Video marketing is cheaper than other methods of advertising. When
you compare the cost of video with the value, you will find the expense is
minimum and the results are better. You have to create it once then it can be
viewed anytime and as many times as your audience may want.

Apart from the crowd:

Video marketing is easier and more affordable than ever
before, so including an engaging video on your website increases audience
awareness about your brand to set your company and the product apart from
the crowd. A video enables you to gain an extra edge over other marketers.

Demonstrations:
Product Demonstration with video is also the best way to
introduce your product to your audiences. Reviews, case studies, product
promotion videos and examples should be included in video to increase sales.

Emotional Influence:
The classic horror movie is a great example of how the
audio has an emotional effect on us. The creepy music comes in, immediately
cluing you in that something bad is about to happen. Now, imagine combining
that audio with powerful video cues to influence the emotions of the listener
and create a much more compelling message than with just text alone.

Go viral:
Today everyone wants to go viral. Audiences are always looking for viral
sensation. For your marketing you can create an awesome and buzzing video
explaining to them the uniqueness, benefits, and core values about your product
and services.

Relationships:
With all internet based businesses, personal connection with your
clients is the biggest selling factor in your niche market. When you are creating a
video for your potential buyers, you have to remind them that you care for
them. Nurturing your client with building and maintaining relationships takes
time but a video can do more in less time.

A wow factor with buzz:
Video adds a punch to your marketing that text
marketing can’t. If videos are impressive and effective, they provoke viewers in
such way not possible with text. When viewers find your video interesting or
useful, they show your video to others. This shows their interest in your product
and services.

Traffic:
People are watching 2 billion videos on YouTube alone. If you do not
market your business you will miss those 2 billion visitors. Google gives high
priority to rank YouTube videos in their search results. Video marketing provides
the best opportunity to reach millions of potential customers.

Real-time feedback and interaction:

People love to comment on videos, you can
learn about your customers that way. So you can decide for your next video
from the comments and response of the audience according to their need.

Soft selling:
you can create an informative video of your product and services
and include your message in video. When you upload a video online, it decreases
your efforts and increases your success rate. While viewers play your video it will
reveal the information and links with the message.

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Doesn’t that list make you want to take action?
That is PRECISELY why I am taking action for my own business!

Do you want to see a demo video that we made for some of our clients?
Just go to our SUPPORT PAGE and ask me…

Have a brilliant day and a peaceful weekend,

Jerry Kuzma
Director
Perissos Group & Perissos Media
N Ireland
UK
www.PerissosGroup.com/support