Categories : business growth growth hacking marketing


Buenos dias! Today, this short post is all about YOU.

However, let me give you a personal example that will help you to catch it for yourself.

Last week, I decided to do something that I have not done in quite a while.

I cold-called a few business owners in a particular niche.

I haven’t cold-called anyone in a long time, but I wanted to expand into a new niche.

All the old nerves and nervousness that we all have felt when we have to do something new, challenging or uncomfortable.

I had to steady myself, review exactly what I planned to say….

…..and then I had to click on the ‘call’ button to start dialling.

LESSON: sometimes, you have to leap out of what is comfortable in order to gain a big advantage or advance your biz.

I got through to a few decision makers, and I set up a few visits.

I drove up to one of those biz locations a few days later, and I reviewed my plan of action again.

Take a deep breath.

LESSON: deep breaths are really helpful. Remember to breathe often.

Get out of the car, and walk to the business owner’s location.

Walk in, and spit out my greeting. Done.

LESSON: the stress of overcoming the challenge will be worth it in the end…..REGARDLESS of whether the visit is ‘successful’ or not.

That visit was only supposed to be 10-15 minutes long. We talked and shared and discussed for 90 minutes. It went really well.

It was so very much worth going there in person to talk with Joe, who was a real gentleman.

LESSON: often, there is no substitute for sitting down and talking face-to-face with your prospects.

So, what does this have to do with YOU?

It is because you have a target that you want to achieve.

You have a goal that you need to reach.

You have a business that you want to build into something substantial….and valuable.

However, you will have to leap OUT of your current comfort zone and do something different….

…..something challenging….

…..something that makes you sweat or hesitate or worry.

YOUR LESSON:  come up with an innovative plan, practice it a bit, and then….

………………………………..take action!

I am challenging myself to build and grow and stretch like never before.

How about YOU??

Be encouraged…..because you are not alone.

Take action this morning, and don’t give up until you grow your biz in an amazing way.

** Need some advice? Then contact me. **

Have a brilliant day,

Jerry Kuzma

Director, Perissos Group/Perissos Media

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